Woven could be West Greenville’s first major development project

Over the past two decades, master plans and comprehensive plans have been honed in West Greenville Village They unanimously demanded the same thing: an increase in housing density.

From Master Plan West Greenville In 2002 all the way to Small area plan for West Greenville Village Released in 2021, the need for more housing within the secluded Greenville arts and culture district is clear, according to city leaders and urban planners.

But what does this density look like?Woven is the first significant answer to this question, a proposed 251-unit mixed-use development located along Pendleton Street between Saco and Traction Streets. The project is from Woodfield Development, which built The Greene in the West End and is currently under construction 408 JACKSON Next to Floor Field, it aims to “weave” the Pendleton Street commercial lane together Brandon Mill and Brandon Society.

The project still faces several hurdles over the coming months, and still requires approval from city ​​planning authorityAnd the city ​​Council and the Urban Panel . Design Review Panel. But the designs are from the developer and the architect Simon Whiteside Draw a detailed picture of a project that faces two different challenges: maintaining the uniqueness of the village and meeting the need for more housing density.

Project overview

  • 250 housing units (10% of which are guaranteed affordable prices, with another 10% intended to be affordable if the project is granted the status of a multi-country industrial complex).
  • open yard.
  • Neighborhood pocket park.
  • “Garage wrap” design, with a garage in the center of the project, comprising 36 public parking spaces and 250 private parking spaces for residents.
  • A gallery for artists in the village from the second floor enclosed in glass and workspace overlooking Pendleton.
  • Restaurant space with rooftop terrace on the second floor.
  • Five units of Representative Hash (more on that below).
  • Preserve four historic homes.
  • Amenities like a swimming pool, fitness room and dog park.
  • new berths.
  • Speed ​​bumps and elevated public footpaths.
The historic Morgan House, located near the intersection of Smith and Pendleton Streets, was once the home of the Night Superintendent of Brandon Mill. Photographed by Evan Peter Smith

What is in the property now?

There are six historic mill homes on the property today, including the Morgan House, which is easily recognizable for being the only two-story white house in the village. Officially occupied by Ralph Morgan, former night watchman of Brandon Mill, the house will be moved a few blocks down Smith Street to serve as a buffer between Woven and neighboring homes. The homes on the property will be preserved and moved elsewhere in the village, and three homes are slated to be located near Art Bomb Studios that will serve as renovated housing and arts studios at affordable prices.

View from Al Jarr Street heading northwest towards Building 2.

Merge by standing

The overall design of the project was intended to blend in with the village’s character by being as “cool and funky” as possible, according to developer Brian Schick.

“The input we received when introducing the early designs was to make them cool, funky and colorful, rather than one boring, cohesive looking project.” Chic said.

balcony design

To achieve this goal, designers plan playful pops of different colors—green, white, beet red and blue—with bricks honoring Brandon’s mill and a facade prominent at unique intervals. Bistro lights will be suspended criss-cross over the plaza to energize the space, while the glass-enclosed Village Artist Gallery, a natural gallery of local art, glows at night to traffic and pedestrians. Art will play a role in the building itself, with the building’s very facade serving as a canvas for murals or other artistic elements.

The project, which will rise five stories along Pendleton, will be set back with two-story structures facing the street.

Project “Catalyst”

Village of West Greenville Micro-Area Plan, issued by Wernick & Co. In 2021, three categories of focus for the village: legacy (honoring the village’s character), live action (creating a balance between the two) and catalyst (leap in intentional growth).

Steve Wernick, Managing Partner at Wernick & Co.

With this in mind, Wernick sees the Woven project as fitting within the catalyst classification, given the mix of uses and facade on Pendelton Street.

“I think what’s important is that you are going to undergo a redevelopment here, and for the business district to be vibrant and continue to create opportunities for engagement, you have to have a critical mass of people at different income levels, both home ownership and rent,” Wernick said.

A key aspect of the project is the planned extension of what Chic calls “representational retail” for novice entrepreneurs and small business owners. These will be five commercial units lined up in a row, similar to ArtWalk art studios along the Reedy River in the middle of town. The units, which will be rented at below market rate, will feature retractable garage door fronts, allowing business operators to fully open their storefronts during nice weather and further revitalize the street.

All units will be rented with no background checks required, and business owners simply write a single check that covers rent, utilities and maintenance.

“It will be ready and will help advance those folks who may not be able to find affordable space elsewhere,” Shake said.

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