Vera Bradley launches New Coll

Limited Edition Pride Daisies now available nationwide

FORT WAYNE, Ind. June 1, 2022 (GLOBE NEWSWIRE) – Vera Bradley Corporation (VRA) today announced that Vera Bradley, the iconic American luggage and luggage brand, has released a new limited edition Pride of Daisies A group celebrating Pride Month. The collection is now available online at, in Vera Bradley Full Line stores, and at select specialty retailers across the country.

As part of Vera Bradley’s ongoing commitment to making the world a better, brighter, and inclusive place for everyone, the brand will donate $20,000 of its sales Pride of Daisies Gather to the non-profit Free Mom Hugs, an organization founded by moms to enable the world to celebrate the LGBTQIA+ community through showing up, education, conversation and – as the name suggests – a hug.

With a rainbow palette of flower petals, Vera Bradley Pride of Daisies The collection includes seven bestselling styles, ranging in price from $15 to $120. Designs include the Campus Backpack, Bucket Crossbody Bag, Lunch Bunch Bag, Zip ID Bag and Wide Cord—all consciously made from recycled cotton. A plush blanket and graphic pride-themed t-shirt complete the ensemble.

“We are proud to celebrate the LGBTQIA+ community and its allies, and for the third year, we are thrilled to support Free Mom Hugs with Vera Bradley’s special group this Pride Month. Together with our partners, customers, and communities, we can build a better, brighter and inclusive world,” noted Lanetra Berry, Director of Diversity and Inclusion In Vera Bradley.

Sarah Cunningham, founder of Free Mom Hugs, added, “What I love about Vera Bradley’s Pride of Daisies The patterns are that someone will know once you hold her that you are a safe person. We are very grateful for Vera Bradley’s continued support of Free Mom Hugs and commitment to using the brand’s platform to promote inclusion and love for all.”

For more information, visit

About Vera Bradley
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s bags, suitcases and other travel essentials, fashion, home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, signature patterns and striking colors that inspire and connect women unlike any other brand in the global market. visit And follow @verabradley to find out more.

About Free Mother’s Hug
Founded by moms, Free Mom Hugs operates under a mission to empower the world to celebrate the LGBTQIA+ community through vision, education, conversation and yes, hugs! Founder Sarah Cunningham began her journey to become an advocate for the LGBTQIA+ community through her relationship with her gay son. Free Mom Hugs was founded in 2014, and since that time, thousands of parents and allies across the country have joined the movement of acceptance, love, and support. Learn more at and follow @freemomhugs on Instagram, Facebook and Twitter.


An accompanying image is available at


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