Hyundai Motor Africa and the Middle East, in partnership with Almajdouie Motors Company, Hyundai distributors in the Eastern Province, and Imam Abdulrahman bin Faisal University in Dammam, announced the start of the third and final phase of the “Mobility for Food” initiative with the Saudi Food Bank. The campaign, which began with the beginning of the month of Ramadan, includes the delivery of food parcels to the poor and needy in various regions of the Kingdom.
The official launch ceremony was held at Imam Abdulrahman bin Faisal University. The event began with the signing of a Memorandum of Understanding between Ali Al-Moraisel, Head of Services at Almajdouie Motors Company, and Ms. Fatima Melhem, Dean of Student Affairs at Imam Abdulrahman bin Faisal University. The signing ceremony was followed by the main launch event, which witnessed speeches by representatives of Hyundai, Almajdouie and the University. Then Almajdouie volunteers and university students participated in the process of preparing food parcels.
The Mobility for Food Bank campaign aims to reach 1,500 beneficiaries in both urban and rural areas of the Kingdom and emphasizes Hyundai’s social responsibility as a mobility and sustainability solutions provider.
The three Hyundai distributors, namely, Mohamed Yousef Naghi Motors, Wallan Trading Company and Almajdouie Motors Company, in addition to volunteer students from Dar Al-Hekma University and Imam Abdulrahman bin Faisal University, are participating.
Three Hyundai Staria trucks are used to transport volunteers and food parcels to different regions of the Kingdom.
“We are aware of the responsibility to leave a positive impact on people’s lives, especially people who have gone through difficult circumstances due to the recent uncertainty that the world has witnessed,” Al-Mourisel said. “The initiative highlights our commitment to this responsibility. By leveraging our mobility solutions to create a spirit of unity and solidarity, we can give back to people during the month of giving.”
Prof. Al-Mulhim indicated that the university’s participation in the campaign confirms its social responsibility towards society. She said that by volunteering to prepare food packages, university students are doing their part in helping needy families secure food supplies during Ramadan.
In a statement, the Saudi Food Bank expressed its keenness to enhance its cooperation with strategic partners in implementing charitable and humanitarian initiatives.
The food distribution drive is part of the automaker’s “Hyundai Continue” charity campaign.
The aim is to provide the necessary support to the targeted groups of low-income families, orphans and widows, to improve their living conditions, especially during the month of Ramadan, and to ensure food security and meet their other needs.
Through this campaign, Hyundai Motor Company also aims to fulfill its commitment to sustainability by reducing its environmental footprint by using sustainable packaging directly from food suppliers and providing efficient transportation. All packages contain sustainable food that lasts for at least six months and can be used during and after Ramadan.