TTG – Luxury Travel News

Singapore Airlines has made significant investments in all of its lounges in Changi

Singapore Airlines has always been known for its innovative customer experience. It was the first airline to offer WiFi on board the A380 and on-demand entertainment on the back of the seat. And now their lounges have undergone a long-awaited makeover, too.

The launch comes after an impressive S$50 million redesign and expansion of all lounges. The business began three years ago with luxury hospitality design firm Hirsch Bedner Associates (HBA), the designers behind hotels such as the Ritz-Carlton Bacara Santa Barbara.

HBA isn’t traditionally known for designing airport lounges, and that’s the point – this truly innovative company has developed what is on offer to SIA clients. The plan was to open it in 2021 but Covid-19 curtailed that. However, as of the end of May, all lounges are now open to much fanfare.

Experience them in a quick stop, what shines through the timeless elegance of SIA in the private room and SilverKris First Class lounge. All this, plus comfort in abundance with a nod to the luxury hotel style. Innovative features like showers in all lounges and wireless charging points everywhere are long overdue.

Collectively, the four halls accommodate 1,150 customers on an area of ​​6,100 square metres, more than 30% more space than before.

Eight to 10 hot selections are now served on the upper level with Taittinger at the start and Piper- Heidsieck in action. The spacious and natural light-filled KrisFlyer Gold Lounge is also worth a look inside.

Extensive customer involvement and research has gone into the design of the new SilverKris and KrisFlyer Gold lounges, said Singapore Airlines CEO Goh Chun Fung. “Customers will enjoy carefully curated product offerings and experience the distinctive hospitality of Singapore Airlines,” he said.

Here’s a guide on what lounge offers, whether it’s Special, SilverKris, or Gold.

The private room is the upper level of the halls

The private room is the upper level of the halls

private room

The spirit of The Private Room is simple – privacy. Indispensable, as this is the upper level of the lounges, intended only for suite and first class passengers.

This bright new lounge features white marble floors, contrasting bronze walls and warm wood-panelled brass details. The color comes from the ocean blue rugs and turquoise lamps. However, Lalique’s lavish light is pièce de resistance. The crystals are inspired by the aquatic ginger flower, one of 10 native flowers in SIA’s signature batik.

But it is what is presented to the passengers that is important. The most important feature of The Private Room is Customized dining room with full table service. The previous layout was more “gentlemen’s club”, while the new dining room is elegant and uncluttered.

For the kitchen, there’s everything from fried lobster with, not just any satay, it’s wagyu satay. Taittinger Comtes de Champagne Blanc de Blancs 2007 streams – what else? And for fast food there is a ham slicer and a barista station.

Featuring four day rooms, the Private Room offers full reclining beds or chaise longues—the quiet sanctuary that many crave. Four luxurious marble-to-wall shower en suites. For those traveling with children, there is a small playroom with a TV, sofa and beanbags. Emerging artists are given crayons and drawing books.

bottom: Seats 78 passengers; restaurant-style dining; Four shower suites, a children’s playroom and a children’s changing room; Four private day rooms, two with a bed and a chair, two chairs only.

The jeweled bar by Lalique is a key feature of the SilverKris First Class Lounge

The jeweled bar by Lalique is a key feature of the SilverKris First Class Lounge

SilverKris First Class Lounge

Next from the private room, design themes continue in First Class for members of Singapore Airlines’ Solitaire PPS Club and passengers booked on a Star Alliance partner airline.

It may be minimal, but the redesign is totally luxurious. In fact, the wow factor comes from the main bar, with its curved wall dripping with Lalique crystals. It’s one of those bars where you want to hang out. For cocktails there’s everything from the obligatory Singapore Sling to Margaritas.

What about food and drinks? The dining area hosts 50, up from the previous 25. Live cooking stations feature, among other things, steamed parmigiana, satay, back chur mee, and goo burger. Near this buffet there is an area for snacks, self-serve drinks and coffee machines as well as an electronic wine and self-decanted beer dispenser. Self-pour champagne also appears, in the form of Piper-Heidsieck Rare Brut Millesime 2007.

For work, there are six soundproof capsules with WI-FI speeds of up to 25 Mbps.

Good sleep can be had in the four soundproofed private day rooms. Two have adjustable chairs, and two have tempura top mattress beds. Each looks like a small hotel room, complete with a desk and charging ports.

What was expected by SIA customers according to the airline, comes from the six new shower suites. Like The Private Room, this one is in marble with a handheld showerhead, rain shower, and Grohe toilet. Bathrooms come with Dyson hand dryers, hair dryers, and large mirrors.

bottom: It seats 134 guests; Buffet stations for cooking and live cooking; fully tilted bar; six shower suites (one can be accessed); Children’s playroom and children’s changing room; Meeting room for 12 people with printing facilities; Four private day rooms with beds or chairs.

Modular seating for work and leisure at SilverKris Lounge

Modular seating for work and leisure at SilverKris Lounge

SilverKris . Lounge

Moving through levels, the new SliverKris lounge is designed for business passengers, as well as Star Alliance first class passengers and Singapore Airlines’ PPS Club.

The lounge opened in November 2021, but a large section is closed. This section now blocks out the lounge noise to host the much awaited 14th bedroom.

Food and beverage features include a long extensive buffet area with several culinary options. Hosting up to 570 passengers, the well-managed Singaporean style started with everything from laksa and biryani to full English breakfasts on offer. Piper-Heidsieck is a pouring area for snacks and fully stocked soft drink fridges. There are self service bars and staff too. Overall, the look is excellent and 15 marble clad showers correct the previous flaw when there was none.

bottom: Seats 570 guests, up from 488; Buffet stations for live cooking and cooking; self-serve champagne and full-service barista; 15 shower suites 14 sleeping pods. 9 productivity capsules.

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