- Uplift Labs uses artificial intelligence to improve athletes’ performance and physical health through everyday devices.
- Founded by a former head of Tesla Japan, a former director of GoPro, and a doctorate graduate.
- Watch the presentation the startup used to raise $5.5 million in an initial round in August.
Uplift Labs has been founded on the basis that biomedics will change society.
This primary idea inspired its founders – former head of Tesla Japan, CEO of Apple Sukemasa Kabayama, and former first manager of Gopro Jonathan Wales, and a doctoral graduate in computing and automatic learning Rahul Rajan – to leave Silicon Valley to design home where they met and merged their technology experience to create UPLIFT in 2018.
Wills, who previously sold and created an image editing and creation startup to GoPro, brings his video and entrepreneurial skills to the new venture. Rajan has the experience of contextual learning technology that adapts to users. Kabayama knew how to launch and scale products, having done so with the Tesla Model S and iPad in Japan.
Together, select athletics and physical wellness as the first great opportunity for Uplift.
Kabayama told Insider that access to technology that improves athletes and physical health is difficult and costly.
If we can get all this technology today only available at a high price and include a lot of sensors in this [phone]”This is really a pioneer,” Kabayama said. This was a kind of upgrading burden. ”
Uplift allows athletes and coaches to use cameras in their everyday devices, such as smartphones and tablets, to accurately track their movements. The company said this type of performance data is necessary because professional athletes have shown how subtle changes in training regimens can enhance functionality.
Uplift pointed to NBA star Stephen Curry, who struggled with ankle injuries early in his career before changing his training regimen and becoming a four-time NBA champion. Keke Lyles, the Golden State Warriors performance director who helped fix Curry’s ankle problems, is now Uplift’s performance director.
The startup initially raised in 2018 and 2020 a total of $3 million in seed funding. It expected to raise another $3 million in its latest initial round, but closed $5.5 million this month.
Some of its investors include Softbank Deepcore, Stadia Ventures, Oregon Sports Angels and Gaings. Several current and former athletes also own stakes, including Marc Gasol, Renee Montgomery, David DeCastro and Stephen’s brother, Seth Curry.
“This technology is a game-changer in its ability to help athletes reduce injuries, potentially define the next generation of talent, and allow every day athletes access to the technology we use at a professional level.” Seth Curry said in a press statement in July.
The recent shutdown comes at a difficult time for startups as venture capital investment has slowed amid the economic downturn. But Kabayama said that interest in the field of analyzes is increasing.
“At the time, the stakes were very hot,” Kabayama said of the sports tech space in 2018. As the field we were doing, which is data analyzes to track the player and the player’s performance. ”
Wells said Uplift plans to use the new funding to improve its technology to enable a single-camera experience, rather than the current setup that requires one camera in front of the athlete and one on the side.
Uplift also plans to use the new round of athletics to athletics to digital health. Kabayama said this is an ambitious because most Uplift’s work was in the player’s performance. He said that the company is already working with many physiotherapy clinics.
Here is a collection of 14 SIM presentations that Uplift Labs used to raise $ 5.5 million of primary financing in 2022: