The multi-channel campaign includes broadcast, social and digital elements outside the home
The campaign includes a donation to Sea Turtle, Inc. , which will assist the organization in renovating, expanding and modernizing its facilities
Irvine, California.And April 14, 2022 /PRNewswire/- Kia America A multi-channel marketing campaign has been launched for the all-new 2023 Kia Sportage compact SUV, the fifth generation of Kia’s longest-lived dashboard that offers more of everything for today’s savvy, adventurous and environmentally conscious customers. The effort includes broadcast, print, external and digital components as well as a partnership with Sea Turtle, Inc. It is a non-profit organization based in South Padre Island, Texaswhich is dedicated to the conservation and rehabilitation of endangered sea turtles.
Campaign Focus: A 30-second broadcast spot titled “Beachcomber” finds a Sportage X-Pro driver retrieving a tow shovel from the SUV’s expansive cargo area before connecting it to the car’s hitch and making multiple passes along the sand collecting trash, plastic bottles and other trash. As the driver looks at the crashing waves, dozens of sea turtles emerge from the waves and begin to make their way ashore to live in the sand. The voiceover sings, “Make more quality in the all-new Sportage X-Pro.”
“The inspiring message is clear, to live in the world we want, we must all be a part of making it a better place, and with the addition of plug-in hybrid and hybrid capabilities to the all-new Kia Sportage lineup, we can all do so much good. And with more, you can do More and turn ambition into action contact and payVice President of Marketing Kia America. “Kia’s partnership with Sea Turtle, Inc. is the latest in Kia’s ‘Accelerate The Good’ philanthropic initiative and encourages those inclined to do ‘more good’ in the world. We are proud of our partnership with Sea Turtle, Inc. We strive to save these creatures. We hope this campaign will inspire others to take part in this important work.”
“We are grateful to Kia for the interest of Sea Turtle, Inc., and the importance of rehabilitating populations of endangered sea turtles,” Wendy KnightCEO of Sea Turtle, Inc. “Last year, Sea Turtle, Inc. has rescued more than 5,600 sea turtles. Kia’s donation allows us to continue our mission and the awareness this partnership brings to this problem will continue for years to come.”
Larger, more capable, more powerful and targeted to be more fuel-efficient, the fifth-generation model offers a number of Sportage’s first models including the available Dual Digital Curved Panoramic Display. Most Sportage models will now be assembled in the US, along with the award-winning Telluride, Sorento and K5 models at Kia’s manufacturing plant in West Point, Georgia.
Kia America – about us
Headquartered in Irvine, CaliforniaAnd Kia America It continues to lead in automotive quality surveys and has been recognized as one of the top 100 global brands. Kia serves as the Official Automotive Partner of the NBA and offers a range of petrol, hybrid, hybrid, and electric vehicles sold through a network of nearly 750 dealers in the United States, including many cars and SUVs. Proudly assembled in America.
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source Kia America