One moment he named his baby with Pop Start Grimes an unpronounceable name, and the next time his Tesla electric car company (TSLA) – Get a Tesla Inc . report Save 8.4 million metric tons of CO2 globally in 2021.
Between his personal and professional life, there have also been two new factories for the Gigafactory, some supply chain shutdowns, a falling out with President Joe Biden, and questionable eating over how to tackle mental health issues.
But by far, the biggest headline was his $44 billion deal to buy microblogging platform Twitter (TWTR) – Get a Twitter, Inc. report.in one of the largest leveraged acquisitions in history ever.
So, depending on the pace of hot news, it can be easy to forget that at the end of the day, Musk is just a businessman.
The public was reminded on May 9 when Tesla released its latest impact survey.
In this report, we get a glimpse of what the company might aim for in the future – and what that might mean for its startup business as it matures and grows.
Tesla wants cheaper cars
The most common criticism of Tesla is that it is a luxury product that most people cannot afford.
This means that while it’s great to reduce your carbon footprint, it’s a brand that’s very popular with high-income people, and it’s way too expensive for everyone else.
But Tesla is starting to back away from that idea, expecting its electric cars to become more popular and accessible over time, particularly with its Model 3.
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“The Model 3 is the first electric vehicle in history to be priced competitively with its gas-powered counterparts, even before taking into account any regional subsidies and lower operating costs,” the report notes.
“Unfortunately, most other electric vehicles on the market today are often priced more than $10,000 compared to their direct ICE counterparts.”
“Our analysis shows that over five years, 60,000 miles, a Model 3 RWD costs 63 cents per mile to run.”
Can Tesla compete with a new deluge of competition?
Last year, Tesla sold nearly a million cars.
But she has big plans for the future, as stated in her report and on her Twitter page, she plans to sell 20 million electric cars annually by 2030.
She will have a lot of new competition by then.
A new report from the Environmental Defense Fund shows how far automakers have come.
The report found that global auto companies have committed $515 billion to build electric vehicles by 2030, when it is estimated that there will be more than 100 new models of electric vehicles on the market.
This could be good news for consumers, who have had a hard time finding even used electric cars to buy.
But it could be troubling information for Tesla TSLA, which has long dominated the electric car sector and has a name built into brand recognition.
Now it seems that the foothold of this particular brand may be eroded further, like the tech giant Apple (AAPL) – Get the Apple Inc. report. He started his entry into the electric car market.