Subaru Inspire® Dealer Taps Cars.com as an authorized website and technology platform provider for over 570 US retailers

Dealer Inspire is certified to provide Subaru retailers with a connected digital web platform that includes ready opportunities for seamless digital advertising, search engine optimization, messaging, digital retail, and embedded vehicle acquisition technologies.

Naperville, Illinois.And the 23 June 2022 /PRNewswire/- Inspiration Merchant (DI), a Cars.com Inc (NYSE: CARS) company that provides digital advertising solutions and advanced technology to the automotive industry, today announced a new partnership with Subaru of America. Dealer Inspire has been named a Subaru Authorized Retailer Program Authorized Website Provider and will have the opportunity to partner with more than 570 Subaru retailers in the United States to help them increase sales and efficiency through an industry-leading technology connected website platform. The company is currently partnering with retailers under Subaru’s Certified Chat program and can leverage existing relationships to build market share for websites.

“There’s no doubt about it – the best consumer experience wins. At Dealer Inspire, we are passionate about empowering our merchant partners with a digital storefront and a connected suite of digital advertising solutions that meet shoppers wherever they are and deliver flawless fulfillment on the shopping experience customers today have come to expect” Darren Highgood, Managing Director of Dealer Inspire. “Our award-winning web platform along with innovative digital retail solutions and vehicle acquisition helps maximize dealer ROI and is an incentive to sell more vehicles more efficiently. We are very proud to have been awarded Subaru certification, and we are excited about this opportunity To expand our relationship with local Subaru retailers across the country.”

DI customers receive additional benefits as part of the Cars.com Inc. family of brands. , which includes Cars.com, Dealer Inspire, DealerRater, FUEL, CreditIQ and Accu-Trade. The company leverages integrated technologies across its brands to drive the 26 million monthly Cars.com shoppers in the market directly to the merchant’s digital and physical storefronts.

As part of the Certified Digital Program, Subaru retailers who partner with Dealer Inspire can access:

  • Advanced Website Platform: DI’s web-based platform, AWA Pinnacle’s eight-time winner, is flexible, fast, and built for conversion. Adapting to each individual shopper with personalization and geo-location technology, it features a Lightning inventory to instantly guide them to the right vehicle for their needs. The website platform, which integrates seamlessly with the rest of DI’s products, is the core of any customizable merchant’s business.
  • Digital Advertising, SEO and Creative Services: DI also offers a full suite of connected digital marketing services to attract new customers to the platform, including search engine marketing, search engine optimization, email marketing, social advertising, and creative services. By deploying a fully connected company strategy, merchants can guide customers through every touch point in their car shopping journey. Although digital advertising is not supported, it is available to Subaru retailers as an integrated service.
  • mass retail: Online Shopper™ is a digital retail solution that allows shoppers to customize and compare payments across multiple vehicles to make real buying decisions with merchants’ inventory. From there, shoppers can complete the entire transaction online, from obtaining credit approval, to adding F&I products and aftermarket accessories, to scheduling pickup or delivery and signing online.
  • 24/7 customer messaging: Conversations™ is the advanced messaging and ‘chat’ solution designed to connect today’s car shoppers to stores – wherever, whenever and however they want to shop. Featuring live video and SMS capabilities to keep shoppers connected offline, Conversations™ significantly integrates with the retailer’s website in unprecedented ways, replacing static lead forms by answering questions and making connections instantly.
  • Vehicle acquisition technology: With the recent addition of Accu-Trade and DI’s Vehicle Builder Tool they can adapt to today’s market challenges with solutions to get more vehicles through easy trade and cash back technology and offer pre-order capabilities to shoppers looking for something specific.
  • Property Reporting Platform: Every DI site also comes with PRIZM™, a reporting platform at no additional cost, giving merchants ROI summaries, in-depth metrics, group-wide reports, proactive alerts for website analytics, marketing and product performance, and even open support requests – All from one beautiful dashboard.
  • Superior Customer Support: Dealer Inspire supports a best-in-class merchant-to-employee ratio to ensure industry-leading service, achieving an average merchant satisfaction score of 9.5 out of 10. A dedicated team of performance managers collaborate with retailers to continually increase results through strategic marketing, execution, and transparent reporting.

For more information on DI’s offerings for Subaru retailers, please visit dealerinspire.com/subaru

About Inspiration Trader
Dealer Inspire® (DI), a Cars.com™ Inc. (NYSE: CARS), is an award-winning website, technology, and digital marketing provider for progressive agent partners across United State And the Canada. Founded in 2011, Dealer Inspire is the innovative company that is changing consumer behavior and addressing the future with connected solutions that sell and service more vehicles more efficiently. From search to signature, Dealer Inspire makes auto retail faster, easier, and smarter with more than 5,300 dealer partners and more than 40 global auto brand customers.

Trader Inspiration

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