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“But what’s the difference in that?” That was the main comment we heard from friends when the Maserati Ghibli S Q4 dual-part design entered their driveway. While Trident holds a bit of prestige and luxury for anyone in the know, the collaboration with the Japanese street fashion brand has raised some eyebrows and questions, particularly what the partnership entails and why. To understand these questions, it is important to take a step back and understand the design of the parts.
Without giving a full history lesson on the legendary “house of noise,” the parts design is the brainchild of Hiroshi Fujiwara, who is widely regarded as the godfather of streetwear. The brand works with established businesses in fashion, footwear, retail, design, technology, art, and now automobiles and even food. Being recognized by Fujiwara for your brand is the highest honor; In order to have Thunderbolt co-branded, this is critical to getting a knighthood.
But retail doesn’t work with just anyone – for any partnership to happen, there must not only be a history behind the brand to tell, there must also be a story and strategy behind the product itself. The task of parts design is to find a way to tell the history of the brand and raise the bar for the offered product, all without changing its overall formula or identity; Long demand for brands with a well-established history such as Maserati.
With partial collaborations, you will often find subtle change and addition that, as a whole, adds a new dimension to the product. What does that actually mean? This practice may seem simple and “lazy” to some, but the technique more closely aligns with the lines of “rise through mutual respect”.
Take for example one of the collaborators’ most coveted pieces: the Nike Air Jordan 1. As the most sought after sneaker collaboration in its catalog, the Nike Air Jordan 1 x part design utilizes the high-quality Jordan 1 unchanging silhouette, unchanging colors Previously seen on Heritage versions, it only adopts the double arrester embossed into the rear quarter panel for distinction. This is.
Strategically, a collaboration should be a combination of two brands, with what they do best, coming together to create something great.
Fans of the Jordan brand appreciate the respect the sneaker’s shape and timeless path of color show, and part design junkies fiercely chased button-size decals to show that this wasn’t just your regular Royal Blue Jordan 1 brand. It was all a shoe needed for height, and the result is one of the most iconic sneakers in the shoe game, both past and present.
So is that what happens with the Maserati Ghibli S Q4 x segmented design? The best way to approach this collaboration is not to see it from the polarizing fringes of Maserati cars, or the parts design fanatic. It is best seen as the car itself, what its capacity is, and what cooperation does for all parties as a whole.
The Maserati Ghibli is the brand’s “entry-level” offering, adding a taste for both performance and luxury without overdoing it with the MC20 supercar or the Levante SUV. Its 3.0-liter twin-turbo V6 delivers 424 horsepower and 428 lb-ft of torque for the urban streets, while all-wheel drive, a factory limited-slip differential, 8-speed ZF automatic and 20-inch wheels deliver a comfortable feel. The athletic nature that can get you into trouble easily. However, the Ghibli has received mixed reviews, with some praising it for providing “the vibes of a classic sports sedan” while others are confused by its inexpensive cabin-price ratio.
The part design collaboration applies the following for a distinctive touch: a two-tone exterior that is gloss white ‘Bianco Pastello’ gloss white on top and matte ‘Vero Opaco’ on the bottom, front grille logo written, ‘Code’ on front fender , 3D circular lightning bolt badge in the rear quarter, matte black Urano 20″ wheels, and ‘sliver’ stitching installed in the glamorous sport seats. Additional options that prove to be nice touches include Shark Blue seat belts, and blue chronometers The elegant dark in the center console, and a healthy blend of Alcantara, although for unknown reasons the fabric still found its way into the headliner and pillars. Hiroshi spoke to us exclusively about the project and explained his approach to the design, as he “wanted to channel the feel of the vintage Maserati models from ’60s and ’70s”, but he wanted to keep it modern and drivable on today’s streets.
The car offered a lot of pluses. The drive was smooth and power plentiful, although it could have used a little more sportiness in terms of maneuverability and throttle response. Luxuries like a highly responsive infotainment system, ultra-comfortable seats, a Harmon Kardon symphonic sound system and more made the ride even more comfortable. Friends were certainly amazed at the sense that this was a Maserati six-wheeler, while not drawing much attention in parking lots and around town. Having said that, the onlookers note that something so unique, it is enough to ask “Is this Hiroshi?” In a group of lights.
Overall, it felt different, special, and special all the time. In other words, this was what Maserati did so well, only designing the parts “raised” them without changing the original formula.
And in the end, isn’t that what collaboration should be? Strategically, it should be a combination of two brands, with what they do best, coming together to create something great. It shouldn’t be a new recipe, nor should it be a radical transformation one way or the other. But, it should include everything correctly without making things worse, and if possible, it should be noticeable to those who know, without exaggerating the shouting and yelling of all.
So this is in essence equal to the parts design cycle. The “accessible” Maserati Ghibli S Q4 has some sparkle and charm, to make it something special but not a departure. This is what the product wants, not what it needs. For Hiroshi and his team, a new level of achievement is injecting themselves into the automobile industry, after recently conquering the oceans with Yanmar.
So, next to design the parts: is it space? Only time will prove it.
Be sure to read up on the former open road, where we test drive – for three short hours – the powerful Lamborghini Huracán STO.