Royal Caribbean sets five goals for its bold new cruise ship

Royal Caribbean hasn’t shared much about its next new cruise ship, but it has set clear goals for what it hopes will be a revolutionary new ship.

Icon of the Seas is set to debut in the fall of 2023, and Royal Caribbean has released a new video that talks about how the company came up with ideas for what this ship should be.

When Royal Caribbean began designing the ship, they referred to it as a “white paper ship,” which means they wanted to start with a whiteboard.

“The reason we call this is because we start with a blank sketch sheet, so it really is a fresh start,” said Anna Drescher, director of the ship’s architectural design team.

The team came up with all kinds of ideas, especially given what their guests wanted.

Yael Steinhart, Director of Product Innovation, spoke about how the team looked through the lens of what guests wanted and incorporated that into a new vessel, “We really looked at how to offer the best experiences and types of vacation in one place.”

“So think city vacations, beach retreats, all-inclusive resorts and theme parks. You have to dream as big as you can.”

The end result is five columns of what the icon of the seas will enclose.

1. Unparalleled aquatic experiences

Jay Rosser, Senior Product Owner in Product Development, spoke of the need to incorporate unparalleled aquatic experiences, “Icon is really about bringing our guests back to their surroundings when they’re on a cruise, which is the ocean.”

“In every way guests interact with the ship, there is always a connection back to the water.”

Difficulty seeing the oceans and the outdoors while inside the ship was one of the wrong things that Oasis class ships had gone through since their inception. Compared to the other Caribbean royal ships that came before them, there was less of a view of the outside world.

2. Adrenaline pumping excitement

If you’ve been on any Royal Caribbean cruise ship in the past 20 years, you know how many excitement and fun there is on board.

Surf simulators, bumper cars, ziplines, and sky diving simulators are just a few of these activities that Royal Caribbean is famous for, and the cruise line wants to continue that trend with Icon of the Seas.

Emily Rodriguez, Product Owner in Product Development, spoke about the importance of excitement on Icon, “As we started to see more and more excitement from a lot of our exciting experiences, we said, How can we take that to the next level? How can we offer something that is really bold and brave? And courage and experience something they couldn’t do anywhere else.”

3. The ultimate family vacation

Simply put, Royal Caribbean wants families to view Icon of the Seas as their primary choice for a family cruise, and not just another option.

Claudia Diaz-Gonzalez, associate vice president of product development, believes that putting family vacation first is a key priority, “One of the things that differentiates me a lot from the ideas we receive from our guests is that relationship with family, friends, or whoever you travel with always comes in. Introduction “.

Jay Schneider, Senior Vice President and Head of Product Innovation at Royal Caribbean, went further by saying, “This is a cruise ship like no other. It excites. It’s amazing. Food and drink. Simply put, Icon will be the best vacation family vacation in the world.”

Read moreHere are the best cruises ever for families

4. Sexy entertainment

Live entertainment has always been a staple of any Caribbean cruise, and Icon of the Seas will continue to do so with the kind of Las Vegas and Broadway the cruise line has always offered.

Ms. Steinhardt hinted that Icon of this Seas will not only have the kind of shows we’ve come to know, but will also offer something extra, “Icon of this Seas will offer some of the best in the world, but we’ve also already expanded with new, diverse offerings and an additional variety of onboard entertainment. compound”.

5. Celebrating food and drinks

Royal Caribbean has been steadily raising its dining offerings for years, with new ships introducing new concepts and improvements to favourites.

Tim Clauda, ​​Vice President of Product Development, “Food is diverse, so you can try things you haven’t tried before or you can try things you love, maybe a little bit. You can access this food in ways you’ve never had before. So the convenience is great.”

Perhaps this idea is about a Royal Caribbean debut of 2019: on-board food delivery.

Watch the full video

Royal Caribbean has published the first episode of “Icon Made” and you can watch it here.

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