Polestar 1 and the Art for Art’s sake

In the summer of 2021, Polestar launched an initiative whereby people from all over the world were given the opportunity to share their art at Polestar 1. More than 500 artists and collectors ended up with artworks for evaluation, including paintings, sculptures, photographs and installations. Its value has been evaluated by Sotheby’s and Philips, two of the world’s largest auction houses. Four artworks were selected, one of which was an original street art piece from a Swedish art collector (who wants to remain anonymous).

Hand-built at Polestar’s state-of-the-art plant in Chengdu, China, the Polestar 1 is limited to running 1,500. Due to its simple design, innovative technology and materials, hybrid powertrain, and the fact that it still has the longest pure electric range of any hybrid car, at 124 kilometers It has won many awards and wide acclaim. Positive reviews poured in from titles as diverse as Autocar Business, GQ Magazine, Forbes and Insider (sharing Car of the Year award with the all-electric Polestar 2).

“It always feels great to be a limited edition owner, and Polestar 1 is no exception,” says the art collector. “At the end of the day, this is street art for street art. It makes sense.”

While collectibles are increasingly seen as sound investments (the market for vintage cars is particularly strong), the Polestar 1 is a very unique car due to its uncompromising design and technological innovations, (and also due to the fact that it can be bought with art). With production ending in 2021, the Polestar 1 is already well on its way to becoming a one-of-a-kind collector’s item.

“If you look at history, artists have always traded their art for other arts, services, or goods. Why not cars?” says Theodore Dalenson, a world-renowned art consultant who served as an art consultant for Polestar for the initiative. “There are quite similar forces driving prices in the auto industry and the art market. For example, when a car becomes increasingly interesting among collectors while also being produced only as a limited edition, it becomes even more attractive because not many are available. The same philosophy applies to the market. the art “.

But rarity isn’t the only characteristic that makes the Polestar 1 blur the line between car and art.

“I love the idea of ​​letting artists and collectors buy the Polestar 1 with art – it’s a special car and we wanted to find a unique way to celebrate it before production came to an end. It’s handcrafted, precious and tangible, much like a piece of art.” says Thomas Ingenlatt, CEO of Polestar.

While neither Art nor Polestar 1 can be reduced to one definition, they both inspire a reaction. It makes sense, then, to use one to buy the other. Street art for street art.

Leave a Reply

%d bloggers like this: