On June 21, PITAKA held a PITAKA Ecosystem live event to launch their new products, reveal what they will release later this year, and also talk about their mission – how to make the planet greener.
Pita! Tag is a new product ecosystem released by PITAKA. It’s a series of daily essentials combined with the AirTag Bag, designed to be portable and compact to travel with you. And by attaching equipment to the Pita! Tag to keychain, bag, etc., you can easily access those everyday items wherever you go.
Moreover, you will never lose them by using your AirTagfor tracking. To date, PITAKA has released three products in the category: Pita! Tag for Multi-tool and Pita! Tag for Cable and Pita! Tag for Lighter. Pita! Tag for Multi-tool is a minimalist multi-tool for daily carry. Just the size of a car key, this multitool has four tools stashed inside, a slot-type screwdriver, a cross-head screwdriver, a 2.0-caliber Allen key, and a pocket knife.
Pita! Tag for Cable contains an MFi-certified USB-C to Lightning cable that acts as a cord when not in use. Just clip it to your bag or whatever you have. And with AirTag, you’ll never lose a cable again. It will be available in August. Pita! Tag for Lighter is the lighter weight and AirTag combined case, available later this year.
FlipBook Case for iPad
Two years ago, PITAKA created a similar ecosystem for iPad products – Pita! Flow for Tablets, which has magnetic attachments that fully integrate with iPads to help people work more efficiently, whether at home, the office or a coffee shop. And they just announced a new member of the system – the FlipBook Case for the iPad.
The PITAKA case for Magic Keyboard and iPad Pro doesn’t look like other bags. You need to stick the Magic Keyboard into the bag, and once you’re done, the bag and the device will work as one. Magic Keyboard will unlock when you open the case like a book. And when you close it, everything folds together.
This means that you do not need to decompress to take out the device and open or close it, then put it in the bag, saving you time and effort.
Pita! Go is another new eco product that PITAKA is working on. It includes a series of carbon fiber travel bags designed with the traveler’s specific needs in mind – eg, short business trips, leisure travel, weekend trips, etc. These bags will be modular for easy parts replacement and recycling. We’ll hear more about this series in the winter.
PITAKA emphasized its mission at this event, which is to simplify your life by
Building product ecosystems in smarter and more sustainable ways, using and reusing the finest materials. To make it a reality, they designed a three-step plan:
- Eco Living: Rethinking and designing our products in an ecological way.
- Ecological production: PITAKA products are recycled and reproduced into new products that enrich product ecosystems and simplify our daily lives.
- Environmental development: removing obstacles to the reuse of composites in the physical world while improving technology and efficiency.
If you missed the live event, you can watch it here.