Chances are if you have kids, you’ve probably heard of Connetix games.
Magnetic tiles have taken over the world of children’s play, and rightfully so – who doesn’t enjoy spending hours creating endless designs that make you feel like the mastermind of a building?
Now Attadale toy creators Brea Brand and Dave Alexander have added an extra special honor to their growing resume of honors, as they beat Lego and Mattel for the title of Best Educational/STEAM Toy of the Year at the Australian Game Awards.
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“It was great for us to win this award against all the big game companies; we were fueled by it,” Brand said.
“I think we really knew we were getting into something when we saw our kids playing with our brand and they could build things bigger and taller because the magnets are stronger, and then we took them to school and all the kids loved them. It was a great feeling.”
Magnetic tiles feature a unique slant design, stronger magnets, and are all ultrasonic-welded, safety rated, and non-toxic.
STEAM toys are educational toys and learning products that can kick-start a child’s development and help with memory retention, reading skills, hand-eye coordination and math skills.
Connetix Magnetic Tiles enables kids to build 2D and 3D shapes either with tiles only or additional bonus packages, such as spherical running, to create endless designs.
The friendly parent duo came up with the idea for Connetix tiles while chatting at the gates of their children’s school one afternoon over three years ago.
“My background is teaching. I’m an elementary school teacher and I have a degree in marketing too and then when I was home when I was on maternity leave I was doing a bit of Instagram too. So Dave knew I had a little bit of social media knowledge and following,” she said. Mrs. Brand.
Then Mr. Alexander came up with the idea of selling something to the brand’s Instagram afterwards as a side party that has now turned into their full-time business.
“I have a financial and engineering background and I own a mortgage brokerage and I’ve been selling stuff on Amazon, and I thought this could be fun,” he said.
“Now mortgage brokerage is a side business and that’s what we do.”
Since its launch nearly two years ago, Connetix has amassed over 246,000 followers on Instagram, showing their fans fun and crazy tile-making creations like a pinball machine, sailboat, running ball, and even a Ferris wheel.
“Magnetic tiles have a unique slant design, stronger magnets, and are all welded and ultrasonically bonded for safety and non-toxic,” Brand said.
“Then we have bull racing and some other products and cars and things with rubber wheels that complement the tiles and kind of extend the play, especially for the older kids.
“Actually I think parents like ball more than kids.”
Connetix prices range from $35 to $320 and are available across Australia at over 300 retailers. It has also entered the global market and is now sold in 59 countries.