The Baxter Automotive Group based in Omaha, Nebo, acquired Larry H. Miller Toyota of Colorado Springs in the Motor City area, its second domestic dealer after purchasing a Lexus of Colorado Springs in 2016.
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Baxter Auto retained all of the dealership’s 70 employees, but appointed the longtime Baxter’s Subaru CEO, who ran Baxter’s Subaru dealership in Omaha, as general manager. Baxter Auto CEO Mickey Anderson said the company has changed the name of its Motor City dealership to Toyota in Colorado Springs, but there are a few other changes planned.
“Colorado Springs is a wonderful, welcoming community and this store has been doing very well – it exceptionally represents the Toyota brand,” Anderson said. “We intend to continue the same commitment to the customer and the Toyota brand. We have long admired Front Range and Colorado Springs as great communities to do business and live in.”
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Anderson said the family-owned company, which operates 23 agencies in Colorado, Kansas and Nebraska, is taking a measured approach to growth, but continues to look for opportunities to grow in the Colorado market with a particular focus on Colorado Springs. “We’re bullish on Colorado – all the demographic data shows that Colorado will continue to see population growth and along with that comes business expansion.”
Dealer Baxter Auto bought 15 Motor Way from Duluth, the Asbury Automotive Group, which acquired 54 new car dealerships, seven used car dealerships, 11 collision centers and other businesses from Larry H. Miller Group for $3.2 billion in December. Asbury still owns Larry H. Miller Liberty Toyota at 5115 New Car Drive in northeastern Colorado Springs.
The Larry H. Miller Toyota sale of Colorado Springs is just the latest deal in a string of all-wheel drive and dealership operations in the home market. It comes less than six months after Centennial-based Summit Automotive Partners acquired Freedom Honda in Colorado Springs from California-based Percy Automotive Group. Summit, owned by former Vail Ski Area owner George Gillett, completed the dealership’s purchase at 4955 New Car Drive in September and changed the dealer’s name to Groove Honda, the name Summit uses for all of its Colorado operations.
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“We were looking for a Honda dealer because we already had a Ford, Mazda, Subaru and Toyota in Denver and we also wanted to make our mark in Colorado Springs,” said Michael Mitchell, Summit Marketing Director. The company retained all 65 employees, including General Manager Brett Peterson, she said. Summit owns 13 other agencies in the Denver, Silverthorne, Nashville, Tenn area; Maine, New Hampshire and Vermont.