North American Display System (HUD) Market Growth Opportunities to 2030 –

Dublin – (work wire) – North American Supply Chain Growth Opportunities (HUD) report added to Show.

The study provides a forecast for the North American vertical display (HUD) market from 2021 to 2030

This research indicates that HUD penetration in North America as of 2021 was 8.2% of vehicles sold. HUDs are expected to penetrate approximately 29.8% of vehicles by 2030, with its market expanding at a compound annual growth rate of 17.3%.

This study aims to research, analyze, forecast and provide an overview of HUD trends in North America. It discusses the impact of these trends on the growth and deployment strategies of different OEMs and suppliers in the market and analyzes various aspects of the market, including the types of HUD Systems and industry growth opportunities.

Over the years, HUDs have been incorporated into various types of vehicles in North America. Currently, the two most common types of HUDs on the market are assembled HUDs and windshield HUDs.

As of 2021, assembled HUDs are virtually redundant in the North American market, with newer generation windshield HUDs able to pack a larger field of view (FoV) along with greater volume in a compact size.

AR-HUDs, the next generation of HUDs, have already hit the market in some premium car models, such as the Mercedes Benz S-Class and EQS.

The growth of the HUD market can be attributed to four main reasons:

  • OEMs assemble HUDs with required packages

  • The proliferation of advanced driver assistance systems (ADAS) forces OEMs to offer a solution that reduces driver distraction

  • OEMs need to differentiate their products from the competition

  • Increased adoption of electric vehicles (EV) is leading OEMs to offer additional features to differentiate their products from traditional ICE vehicles

Key issues addressed

  • What is HUD? What are the factors driving the introduction of HUDs?

  • What are the main drivers and restraints of the HUD market?

  • How is the HUD market expected to grow? What are the major OEMs responding to the HUD trend?

  • What strategies are OEMs adopting to deploy HUD in North America?

  • What are the growth avenues for the HUD market in North America up to 2030?

Main topics covered:

1. Strategic imperatives

  • Why is it getting harder to grow?

  • Strategic imperative

  • Impact of the 3 most important strategic imperatives on HUDs

  • Growth opportunities fuel the growth pipeline

2. Growth environment

  • Main results

  • Total HUD Screen Penetration

  • HUD strategies by vehicle segment

  • HUD hack shot by OEM group

  • car segmentation

3. Growth Opportunity Analysis: HUD

  • Analysis scope

  • Market segmentation

  • market definitions

  • Main competitors

  • Key Growth Metrics, HUD

  • growth engines

  • growth restrictions

  • prediction assumptions

  • HUD forecast in North America

  • Unit charging forecast by technology, HUD

  • Unit charging forecast by vehicle segment, HUD

  • HUD strategies by vehicle segment

  • HUD Revenue Forecast in North America

  • Revenue forecast through technology, HUD

  • HUD penetration by technology

  • OEM Deployment Strategy, HUD

  • competitive environment

4. Growth Opportunity Analysis: Traditional Information Display

  • Key growth metrics, traditional information display

  • Revenue forecast and unit charging, traditional HUD

  • Unit charging forecast, traditional HUD

  • Revenue forecast, traditional HUD

  • Unit charging forecast by vehicle part, traditional HUD display

  • Prediction analysis, traditional HUD

5. Growth Opportunity Analysis: AR-HUD

  • Key Growth Metrics, AR-HUD

  • Revenue forecast and unit charge, AR-HUD

  • Unit charging forecast, AR-HUD

  • Revenue forecast, AR-HUD

  • Unit shipment forecast by vehicle segment, AR-HUD

  • Prediction Analysis, AR-HUD

6. HUD Offers: OEM Main Kits

  • HUD Display – BMW Group

  • HUD Offer – Ford Motor Company

  • HUD Display – Geely

  • HUD Display – General Motors

  • HUD Display – Honda Motor Company

  • HUD Offer – Hyundai Motor Group

  • HUD Offer – Mercedes-Benz Group

  • HUD Offer – Renault-Nissan-Mitsubishi Alliance

  • HUD Show – Stellantis

  • HUD Display – Toyota Motor Corporation

  • HUD Display – Volkswagen Group

  • HUD hack shot by OEM group

7. HUD Offers: First Level Suppliers

  • HUD Offer – Continental

  • HUD Offer – Nippon Sekei

  • HUD Display – Denso

  • HUD Display – Panasonic

  • HUD supplier portfolio

8. The universe’s growth opportunities

  • Growth Opportunity 1 – Product Differentiation

  • Growth Opportunity 2 – Convenience and Safety Features

  • Growth Opportunity 3 – Integration of AR and AD in Electric Vehicles

9. Next steps

For more information on this report, visit

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