From awareness to conversion: How advertisers can take advantage of features in Huawei ads
RIYADH: Digital advertising is undoubtedly one of the most impactful ways to convey brand messages to target audiences. According to Zenith’s ad spend forecast report, the global advertising market will grow by 9.1% in 2022, after growing by 15.6% in 2021.
Huawei Mobile Services contributes to the expansion of the industry, a multidimensional ecosystem that supports marketers in achieving their common goals using the latest platforms such as Huawei Advertising.
When it comes to advertising via Huawei ads, the marketplace provides marketers with more than traffic and potential customers – it optimizes campaigns, monitors and reports their performance, identifies areas for improvement, and automates ads.
With different models such as app recommendation, automated viewing and search network, each with sub-categories, marketers can easily map their path to unlimited number of impressions, clicks and engagement, through interactive platforms ad channels and micro segmentation.
Marketers can use AppGallery, one of the top three app marketplaces globally, to increase customer awareness, simplify their messaging and highlight the brand’s voice with the tool. To maximize revenue, advertisers can choose to target in real time with automated display ads, where they can easily select an in-app display solution.
Huawei ads allow marketers to take advantage of multiple placements across the AppGallery such as featured pages, categorization of categories, or keyword research. At the same time, companies using automated display channels can use Splash, Native, Banner or App Icon modules to achieve the desired reach.
With Huawei Video, brands can take advantage of a completed cost-per-view model, where brands place video ads and only pay for them once users have fully viewed them. This allows brands to visually promote products by showing them to potential consumers.
Huawei Ads is a cutting-edge mobile marketing solution that optimizes ads to reach more than 730 monthly active users of Huawei devices worldwide, enabling marketers to achieve well-established business goals with optimized budget, clear goals, right tactics, and absolute campaign combinations. Huawei’s 1 + 8 + N strategy aims to bring Huawei Ads offers into the company’s portfolio of smart TVs, tablets, and IoT devices.
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