Rumors have swirled over the past several years, that Dodge has been talking to RCR since 2013 about the return of the Cup series. Rumors were raised again about three years ago when it was announced that Richard Petty Motorsports (which has a great history with the Dodge brand), was forming an alliance with RCR to produce its cars. But nothing came of it.
Rumors of Dodge’s return to the Cup increased throughout the NASCAR world after it was announced that three-time Cup champion and current Cup owner, Tony Stewart, will submit two NHRA entries with factory Dodge/Mopar backing.
In November, NASCAR President Steve Phelps held a “State of Sport” speech to inform the public of the direction NASCAR is headed toward the 2022 season. Phelps took questions, and was asked about recent rumors about Dodge and other manufacturers entering the sport. “The three existing OEMs are thrilled with that,” Phelps said. “Our racing teams are happy about it. We’re happy about it. It’s widely rumored that Dodge is one of those or closer. I won’t confirm or deny that. It’s important. We haven’t failed at the fact that we want to have a new OEM in our sport. We are late with the epidemic.”
“However, we are an attractive place that I think OEMs are getting into the sport. Now is an important opportunity for them to do that because of the next generation car. I also think that the fact that this sport is growing and it has a relevance that didn’t exist decades ago is causing some real interest from manufacturers. Others original equipment”.
But in recent days, according to what I reported EssentiallySports.comSteve O’Donnell, NASCAR’s director of operations, suggested that a fourth manufacturer could be announced very soon.
“We have a daily conversation with[OEM]in particular close to the finish line, depending on who you ask,” O’Donnell said. “It would be great for the sport if we could get that. But I think ideally if we could get to five, that would be great.”
O’Donnell explained that the main reason NASCAR turned to the next generation car was because of electricity. A movement the Dodge brand is currently poised to embrace with the launch of the all-new 2023 Dodge Hornet later this year, and the next-generation Dodge Charger (LF) and Dodge Challenger (LB) debuting in 2024.
“Part of the reason we’re going to the next generation platform has been to get interest. You know, there’s a big push for electrification and where is that going and how is that going to fit into our platform location,” O’Donnell said. “So that’s one of the reasons, we’re open to that as well, to attract new OEMs.”
With Dodge looking to unveil a concept version of its all-new electric car eMuscle in August, this could be a great time to announce a return to NASCAR racing. Given that the next-generation car is heading toward electrification around the same time that the electrified next-generation Dodge Challenger BEV will begin hitting dealers, it could be one of the performance brand’s greatest marketing ploys in recent years.