Post Malone has asked to play on Saturday, wanting free race day so he can celebrate in the most anticipated sporting event of the year.
Formula One, one of the hottest entertainment venues in the world right now, is ramping up in Miami this weekend as “Drive to Survive” hits South Beach. The opening of the Miami Grand Prix is here and ready to wow the US audience who has finally caught the winds of the glamorous and glamorous series.
Most NASCAR has been around these parts in the past two decades and IndyCar has been rising and falling in popularity. F1 is far, far away, on TV at its most difficult bedtime, and more engaging than anything an American racing enthusiast can tolerate or relate to.
F1 races in Australia and Azerbaijan, in Monza and Monaco, Singapore and Saudi Arabia. Its drivers face ethical dilemmas when racing in countries with questionable human rights records and unfortunate restrictions. A missile hit an oil refinery in March during F1 training in Saudi Arabia and drivers remained in it as flames and smoke billowed into the sky several miles away. The drivers discussed not racing, but eventually got ahead.
And while it’s very different from what American racing fans are used to, Netflix and a behind-the-scenes documentary series have captured a new audience. Tom Garfinkel, Vice President of Miami Dolphin and Hard Rock Stadium, is part owner of Miami Raceway. He started chasing a second F1 stop in the US – along with Texas – in 2017 even before the Netflix series made racing hot in that country.
What was finally created was a three-day event – five if you count the parties that led to the events – and this is the most sought-after hard rock scene in quite some time. The cheapest entry point was the Friday General Admission Card for $300, and the suites were never put up for sale to the public because Garfinkel had more than 5,000 deposits of $5,000 each through early inquiries.
The US went four years without a Formula One race after the series pulled out of Indianapolis Motor Speedway in 2007. The series was revived in 2012 in Austin, Texas, and the explosion of “Drive To Survive” after 2019 helped grow that race into three – today’s festival Which last year attracted more than 300 thousand.
The Garfinfkel group has capped the Miami International Autodrome’s capacity at 85,000, so those “on campus” can experience some of that great life captured on the Netflix show. The track was originally hoped to be built in downtown Miami but instead was replanted 15 miles north to incorporate Hard Rock Stadium.
South Beach will be open all night and the F1 campus will be the place to be during a busy week that also has two playoff games in the Miami Heat and Florida Panthers in the area.
The “campus” includes a man-made beach and marina, and if Post Malone, for example, heads to the yacht club to join the race, anyone with a campus pass can follow him all the way to the first floor. There is a VIP experience on the third floor and Garfinkel has created an exclusive stadium filled with the F1 allure that caught America’s attention.
“The celebrity presence is unlike anything I’ve ever seen,” Garfinkel said in an interview with The Associated Press. “This is the Grammys meets the Oscars, ESPYs meets the Allen & Co event.” , he said of the billionaires annual summer resort.
“They’re CEOs, artists, famous athletes, and the heads of private equity, real estate, and industry,” he said. “Miami is a culture custodian of many things – art, food, this is the epicenter of hospitality – and we expect people to enjoy it all while watching the world’s highest form of motorsport.”
Garfinkel’s motorsports roots go back to his beginnings as Executive Vice President at Chip Ganassi Racing. He was a part-owner of NASCAR when he was CEO of a Major League Baseball team, and now he manages billionaire Stephen Ross’ sports estate. Their vision for Hard Rock was to make the home of the Dolphins a world-class stadium, and as Garfinkel chases matches in the 2026 World Cup, he’ll knock a major goal off his roster with Sunday’s race.
Miami is pushing the US to two events in one calendar season for Formula 1 and the 2023 Las Vegas Night Race Down The Strip announced in March – swelling the next schedule to three stops in the US.
More than half of the IndyCar Arena were headed to Miami this weekend, including Pato Award, the Mexican resident of Texas who will celebrate his 23rd birthday as a McLaren ambassador and walk away with a win on Sunday.
Former F1 driver Roman Grosjean, now a Miami-area resident, is a racing ambassador, four-time Indianapolis 500 winner Helio Castroneves lives in Fort Lauderdale, and Alexander Rossi, who won the Indy 500 the year he switched from Formula 1 to IndyCar, will attend. . With his fellow competitors as a fan.
“I’m just excited about Formula 1 and America. It’s been a long time since we’ve had multiple races in the states; it’s a big country and there’s no reason not to have three,” Rossi said.
That was the idea behind the final product this weekend. The initial listings collected 300,000 names from interested ticket buyers, but when the number is determined, the first-year event is in high demand on aftermarket sites; A pair of Sunday benches on the start/finish line are listed for less than $14,000 each.
Formula 1 is hot and Miami is ready to show that it can keep pace with the cars cruising at 198 mph around concerts, beach party and champagne backs from yachts inside the marina.
“We have a lot of high-end hospitality and luxury suites and people are spending a lot of money to buy high-quality tickets,” Garfinkel said. “We wanted to make sure this was a great experience. Open the map. Do you want to go to the North Campus and get Harry’s pizza? Want to ride the gondola to the racetrack? Do you want to go see the yachts or DJ? People will be able to experience the racetrack from different places in different ways.” different, and that’s what we tried to create.”