Mercedes-Benz launches behind the scenes Maybach project with Virgil Abloh

Mercedes-Benz with Virgil Abloh

The last time, Mercedes Benz Paying allegiance to the deceased Virgil Abloh With the launch of a limited edition bespoke edition S-Class and capsule setInspired by the MAYBACH project. On August 15, the car company uploaded a short documentary film about the scenes of the MAYBACH project, from The first Mercedes-Maybach innovation For Abloh’s participation in the process. In 2020, Virgil Abloh and Mercedes-Benz began a long-term collaborative partnership that the automaker describes as pushing design boundaries. The meeting between Mercedes-Benz Chief Design Officer Gorden Wagener and Abloh brought the Geländewagen project, car design Inspired by the Mercedes-Benz G-Wagon, it has art and functionality at its core. To expand their work together, the team released a sequel to them, Project MAYBACH, which started as a file concept car.


Photos and video footage courtesy of Mercedes-Benz

The utility and luxury of the Maybach project

In the Mercedes Benz video, Virgil Abloh He says the premise was to use two words to push the rider into a new verb. Utility and luxury are not usually used in the same sentence, and the vehicle we are developing can function like this, He says. Wagener chimes in noting how awesome it is when two people with different creative approaches and backgrounds come together. He says that Abloh comes from the fields of fashion and art and therefore has a natural wealth of knowledge about those and what they touch on, while coming from a different industry and having different perspectives. The Chief Design Officer finds it interesting that they put their ideas together as one.

Mercedes-Benz launches behind the scenes Maybach project with Virgil Abloh
Mercedes-Benz launches behind the scenes project MAYBACH with Virgil Abloh

Virgil Abloh’s approach to fashion and art

From an early idea to a luxury vehicle ready for outdoor exploration, the documentary takes viewers into turns and turns the duo involved in the project’s birth to life. It provides an overview of their creative process, and they mention Abloh’s approach to fashion as his methods and techniques appear in the documentary. I do this in fashion. You do one color you really like, and then you have to do five more. You have to display the handbag in five colors. We can do an orange composition, animate the whole color, and then do a more gradient gray story,” He says. His hands-on experience on the project reframes the project’s growth, and recalls the passion Abloh that Mercedes-Benz hopes to maintain.

Mercedes-Benz launches behind the scenes Maybach project with Virgil Abloh
Project Diagram

Mercedes-Benz launches behind the scenes Maybach project with Virgil Abloh
car design details

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