MapmyIndia aims to lead in navigation services

MapmyIndia (MMI), a GPS service provider for the automotive and other sectors, has made major investments in two start-ups as it tries to tap into a booming auto navigation market in the country. The New Delhi-based company, which offers advanced digital maps, geospatial software and location-based Internet of Things technologies, has made investments in mobility startups – PupilMesh and Gtropy – with which it plans to integrate maps and other software to expand its product portfolio. While in PupilMesh, MapmyIndia bought nearly 10 per cent of the investment for Rs 50,000, in Gtropy, it bought a 76 per cent stake for Rs 12-13 crore.

According to a Frost & Sullivan report, by 2025, the auto navigation sector in India is expected to reach about $4.2 billion for digital map services and $44 billion for navigation and telecommunications solutions, driven by the fact that around 3 million new vehicles are sold each year. In addition, there are about 280 million vehicles already on the road and about $52 billion will be spent on digital transformation of enterprises.

Rohan Verma, CEO and CEO, MapmyIndia, said: Autocar Professional That acquisition of a stake in PupilMesh is due to the fact that it is an augmented reality metaverse technology company. Its flagship product, named the Navisor (Navigation Mask) is a helmet kit that provides the rider with step-by-step VR guidance and helmet safety alerts like a head-up display. It can help to avoid a large number of accident-related injuries and deaths as the rider does not need to look at a mobile phone attached to the handlebars, as it usually does. “People keep phones close to the handle and that’s dangerous,” Verma said. As part of the Natural Extension, PupilMesh is in the process of developing a similar system for all four wheels where the navigation shield can be located on the windshield itself.

MapmyIndia intends to integrate its software-based USP with the solution systems developed by PupilMesh. The market size is estimated at 15 million two wheeler units and approximately 2.70 million four wheeler units are sold annually. Verma says the challenge will certainly be to cut production costs making it more affordable for the average customer, he added. The product is expected to be launched in the next two months.

On the other hand, Gtropy provides fleet management solutions based on GPS and data analytics. As of now, the company says it has more than 1 lakh vehicles to its credit with 40 percent quarterly growth and a network of 350 partners offering a range of solutions in logistics including logistics operations management, passenger transportation, and fleet management, among others. others.

Verma explains that the acquisition of Gtropy should be viewed in the context of recent developments in the transportation and logistics sector where demand is expected to expand significantly as the government aggressively reduces logistics costs by 5 percent from around 14 percent of GDP (Gross Domestic Product) in this time. This is done through the Centre’s Jati Shakti Scheme, a national master plan for multimodal connectivity where 16 ministries will work together on integrated planning and coordination of implementation of infrastructure connectivity projects. “A project like this gives us a lot of room to expand through IoT and logistics applications,” he adds.

Verma believes that what is likely to boost the company’s penetration is the regulatory mandate from the center issued last year that restricts foreign mapping entities including the likes of Google, TomTom, Trimble and others from conducting vehicle-based ground surveys or Street View surveys. It also prevented them from acquiring, reselling, or reusing geospatial data (more than 1 meter horizontally or 3 meters vertically).

Thus, the development gives an advantage to Indian entities such as MapmyIndia, who are believed to be a dominant domestic player in this field. “With this, it is clear that (the quality of offers from foreign entities) may continue to deteriorate and they will most likely not be able to create new features, do road construction monitoring, 360 road-based tourism etc even on the road and other non-road areas,” he noted. Verma.

According to Verma, the company’s primary offering of maps covers the entire length and breadth of the country with more than 300 million places and addresses, as well as 400 million plus geo-referenced location analytics data sets and value-added videos developed over 25 years.

MapmyIndia has begun using drones to capture and present realistic, high-resolution 3D image data of parts of different Indian cities and using vehicle-mounted cameras and sensors to create and display high-resolution, high-resolution, 360-degree maps. Opinion. The company’s offerings are geographically neutral and therefore accessible in 200 countries around the world.

As part of its business model, MapmyIndia, which currently generates more than 50 percent of its annual revenue from the automotive and mobility segment, charges customers royalties, subscriptions and annuities in exchange for providing licenses and usage rights for its digital map based on intellectual property rights, data, platforms, APIs, and software. .

About 90 percent of her FY21 income came from royalties, pensions, and subscription fees. The company counts some of the leading OEMs as clients including MG Motor India, Mahindra & Mahindra, Honda, Ford, TVS, Blu, Suzuki, Hero, BMW, Maruti, Hyundai, Mercedes Benz, Yulu and AVIS, among its clients. At the government level, MakemyIndia has partnered with the union’s Department of Road Transport to integrate accident-prone area information as well as safety alerts based on ADAS data.

The company’s business model with auto OEMs, MapmyIndia’s leadership was revealed during a call with investors Jan. 27, based on vehicle models and sizes planned for pre-installation with its applications. The industrial practice of use is usually 3-5 years which may be longer in the case of some clients. Also, the price per vehicle also depends on the type of technologies for which the agreement is concluded.

In addition, there are recurring revenue streams depending on the set of features or services that the OEM takes from MMI. “It’s not just built-in navigation, but a lot of the connected vehicle services that we offer. So, there are additional charges per vehicle per year that have started to emerge in the last year or two. As the vehicles have started to come connected, the company’s management said during a call with the investor. Only within 1-2 years of the OEM will additional charges per vehicle per year also begin to increase.

The feature was published in the Autocar Professional Edition on May 1, 2022.

Leave a Reply

%d bloggers like this: