Lamborghini sets record sales in first nine months, Urus emerges as winner again

Lamborghini delivered 6,902 units globally between January and September, a 23 percent increase over the same period in 2020, and the Lamborghini Urus became the best-selling model once again with 4,085 units delivered.

by : HT Auto Office
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Update in:
October 23, 2021, 01:20 PM


Lamborghini’s Urus Super SUV continues to maintain its position as a best-selling model. (Lamborghini)

Automobili Lamborghini has reported record sales for the first nine months of 2021. The luxury carmaker delivered 6,902 units to customers between January and September, a 23 percent increase over the same period last year. This shows a 6 percent increase compared to the first three quarters of 2019. The company reported that the order book remains positive with strong demand across the entire product group.

Lamborghini said that in the three major regions, during the first three months of 2021, the United States saw a 25 percent rise in deliveries compared to the same period in 2020. Europe, the Middle East and Africa saw a 17 percent rise in demand and these regions recorded a total Shipments of 2,622 units of luxury cars. The Asia Pacific region recorded sales growth of 28 percent, with the region seeing deliveries of 1,873 units compared to last year. Lamborghini reports that the Urus Super SUV continues to maintain its position as the best-selling model, with the brand selling around 4,085 units, a 25 percent increase in demand. Followed by the Huracan, which sold about 2,136 units, which recorded a 28 percent growth in its sales, and the Lamborghini Aventador sold about 681 units.

(Also read | Lamborghini aims to double its sales figures in India in the next four years)

Chairman and CEO Stefan Winkelmann said the company has not only weathered the challenging climate of the past 18 months but has consistently maintained its growth in size. “The Lamborghini brand is very strong, with a comprehensive and highly desirable model range across the V10, V12 and Urus Super SUV,” he added.

(Also read | Lamborghini reaches three years in India, Urus SUV leads supercar team)

Winkelmann also reported that earlier this year, Lamborghini announced its plans for electrification that will begin with full-range hybrids in 2024 with the company’s goals to develop a fourth new all-electric model within this decade. In the meantime, we continue to celebrate Lamborghini’s aero-inspired engine: deliveries have begun this summer of the motorsport-inspired Huracán STO, while two limited editions of V12s are sold, the latest Aventador Ultimate and Countach LPI 800-4, which were announced They were announced this summer., with a lead time of approximately 12 months on our broader product portfolio.”

First Publication Date: October 23, 2021, 01:20 PM IST

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