Lamborghini Aventador up for auction with Metaverse leather, NFT

Imagine this: You are on Mars. (You’ve got a home there in this scenario.) The sun sets on that other red planet, as the sky casts a brilliant shade of sparkle in your eyes, deflecting the sun’s rays from the shine of a rare Lamborghini. You’ll sail along, as DJ Steve Aoki’s tunes explode in 95% carbon dioxide and 0.1% oxygen in the atmosphere. Everything exudes luster. You are in the future.

Wait, reality check: You’re actually in your boring floor living room, still year three of the pandemic, and you’re wearing headphones or — better yet — a huge pair of VR glasses. look goofy. Did not matter. Your escape comes via Lamborghini NFT.

This Mars home is what Aoki invokes to describe his new project, a Web3 collaboration with auto maker and digital artist Krista Kim (of the original Mars House) and marketing agency INVNT Group. Today, they unveil “the world’s first NFT to be auctioned with a physical super sports car” – the last built in the Coupe series of Lamborghini’s respected Hollywood Aventadors, which look like silver bullets on wheels except they’re usually They are red, blue or yellow. When sold at RM Sotheby’s (a classic car dealership for fine art broker), they will come with a custom NFT, linked to artwork by Kim and soundtrack composed by Aoki. (A line in the media kit indicates that the package can valued at more than 5 million euros).

“Lamborghini and the NFT community fit together very well, as we share many values,” says Stefan Winkelmann, CEO of Lamborghini, founded in 1963. . This project is very special to us because it is a real first, a path that no one has taken before.”

(NFT also comes with a digital replica of the Lamborghini as a GLB file, which can be used as a skin in any metaverse, plus real-world perks including an online meet-and-greet with Aoki and Kim, a tour of the Lamborghini Museo and previews of unreleased Lamborghini models distance.)

The mere presence of NFTs in luxury auction houses is nothing new — it’s a far cry from that, in fact. In 2021, Sotheby’s sold at least $65 million in NFTs, and Christie’s sold nearly $150 million, including the $70 million she is credited with starting the entire craze. Mercedes-Benz and Porsche have teamed up with artists for NFTs, and Alfa Romeo claims to use blockchain to store vehicle maintenance data. Lamborghini even launched its first token in February, which was called Spacetime Memory and assembled with carbon fiber for the International Space Station from the company’s work with NASA.

But if you love supercars – this time get ready for a super experience. As Oki says fast companyMeditate for two hours before you even pick up the pen to write music for the upcoming NFT. “When you think of Lamborghini, you think of power, engine, speed and technological innovation,” he says.

Aoki collected those mechanical sounds, then cooled them into a meditative soundscape, a cue he took from the atmosphere of Kim’s art. Both helped design the look of the car in the world of NFT, from the inside out, right down to its colors and details. “I want you to be at peace,” says Aoki, “but I also want you to feel strong, as a force to be reckoned with.”

“Ambition IP”

If OK participates, the NFT community may tell you it’s a smart bet. Crypto head Aoki invested ahead of the curve, putting half a million dollars into Bitcoin and Ethereum back in 2018, when Bitcoin was just $10,000 or $11,000 per token and Ethereum $400 to $450. While crypto enthusiasts will remember that bitcoin dropped from that price and stayed low for years after the crypto winter, Aoki may be America’s most popular HODLer: “I’m not selling,” he says.

Not waiting to buy a dive. A true believer, invest more When the pandemic boom hit. (Do the math, and he’s now somewhere between 4.5x-ed and 8x-ed his money.) NFTs were a normal following project, which peaked last year with the “hairy” drop in value of a “hairy” NFT that sold for $888,888.88 on Nifty Portal – A move that has earned him more than the past decade from an influx of royalties, Aoki said.

Then came the Lamborghini, which fit right in as Aoki was already a fan when INVNT approached the project. (He owns his limited edition Aventador Roadster, which he purchased several years ago.) “Since I was a kid, I’ve always loved Lamborghini cars. Getting one was kind of an ambitious goal — an ‘ambitious IP’, as he calls it.

And there’s no doubt he wants something: Brands with hype culture and luxury looks have done very well for themselves in the NFT world. Last month, Gucci unveiled a line of clothing and jewelry for boring monkeys, adorable cats, and more, which has since recorded 1,900 ETH (nearly $7 million) in trading volume. (Meanwhile, earlier this year a non-Porsche and Mutant Ape Yacht Club project of a series of “transformed” Porsche Cup race cars sparked a lot of excitement from social media, but faltered after a failed rollout.)

But for Aoki, his Lambo NFT represents the ultimate ambition realized. Where does he go from there? Who really knows – and that’s the biggest part. “I bought the dream car first, and now I am helping to develop not only the last Aventador [Coupe]But what is the next chapter? [of Web3] Resembles. This is the most exciting thing – opening this new entrance, being the architect of the future.”

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