Kia America wins several marketing awards at the 2022 New York International Auto Show

  • ‘Movement That Inspires’ campaigns to broadcast Kia Carnival MPV, EV6, K5 and Telluride vehicles win EDO’s first-ever Auto TV Advertising Award for ‘Best Non-Luxury Car Campaign’
  • Times Square’s introduction of the all-electric Kia EV6 recognized by MediaPost as “Best Execution or Interactive Campaign”

Irvine, California.And April 15, 2022 /PRNewswire/ – Two of Kia America This week, the 2021 Marketing Initiatives were honored with Awards for Excellence in Automotive Marketing Communications.

Kia’s “Movement That Inspires” radio campaign, a key component of the US automaker’s new brand identity, has been named the Best Non-Luxury Car Campaign of 2021 by EDO, the data measurement company that evaluates the effectiveness of broadcast advertising and share Subsequent consumer online. As the recipient of EDO’s first-of-its-kind Car TV Advertising Awards, Kia’s broadcast sites for Carnival MPV, EV6, K5 and Telluride models have been honored for driving consumer interaction with the brand online.

In addition, marketing magazine, MediaPost, named Kia’s “Times Square Takeover” the all-electric Kia EV6 the “best interactive campaign or implementation.” With the help of agency partners including David & Goliath, Gail & Rice, Innocean and Zeno Group, Kia acquired New York City The personal US debut location for the EV6.

“The presence of two of Kia’s most ambitious marketing initiatives recognized as best in class by EDO and MediaPost is further evidence of the growth and maturity of the Kia brand in the US and provides us with inspiration for future marketing to continue the path toward challenging agreements and pushing boundaries,” she said. contact and payVice President of Marketing Kia America. “With the launch of ‘Movement That Inspires’ and the introduction of the all-electric EV6, Kia is well on its way to the leadership position in sustainable mobility.”

Kia America – about us

Headquartered in Irvine, CaliforniaAnd Kia America It continues to the highest quality automobile surveys and has been recognized as one of the top 100 global brands. Kia serves as the Official Automotive Partner of the NBA and offers a range of petrol, hybrid, hybrid, and electric vehicles sold through a network of nearly 750 dealers in the United States, including many cars and SUVs. Proudly assembled in America.

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EDO measures the rise in consumer interaction behaviors, such as searching online for a brand in the moments after a television ad airs. The higher the rise, the more consumers interact with the brand, and higher engagement is predictive of higher sales. The results-based EDO platform measures consumers’ actions and what drives them to buy and provides brands with the data they need to effectively engage audiences through TV advertising campaigns.

MediaPost Communications

MediaPost is an integrated publishing and conference company whose mission is to provide a full range of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities:, more than 30 industry conferences and events each year across the country and at Europeincluding OMMA, Insider Summit, Marketing and Engage Conference Series, seven annual award presentations, and a collection of 50+ industry-focused newsletters and email blogs.

source Kia America

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