KFC (YUM), known for its whimsical marketing campaigns that range from a fried-chicken-scented fire to a 3-foot-tall chicken sandwich pillow, is celebrating moms everywhere with a new collaboration alongside flower delivery brand Proflowers, aptly called “Mother’s Day.” Kentucky Fried Bucket.”
The new offering is a DIY fried chicken flower arrangement which is meant to accompany a KFC fan’s meal. Customers who pre-order a lovers’ side meal online or on the KFC mobile app between May 1 and May 3 will receive a promotional code to redeem a free Proflowers baguette.
The company indicated that the set includes 12 roses, a glass vase, a Kentucky flower vase, eight skewers (for chicken) and a card, although fried chicken must be purchased separately as it is not included in the set.
“A regular flower bouquet is a good gift for mom, but a side meal for lovers and a Kentucky Fried Bucket is a good way to take Mother’s Day from 10 to 11,” Nick Chavez, director of marketing for Kentucky, US said in a press release.
“With three sides, four butter cookies, memorable fried chicken, and a floral table decoration, everyone is sure to have something they love, and Mom is sure to smile,” continued the CEO.
The limited-time offer follows KFC’s previous Mother’s Day promotions, which featured a KFC-inspired romance novel (2017), chicken-flavored chocolate (2017), chickendale dancers (2019), among others.
Kentucky Fried Chicken says it sells nearly 400,000 buckets of fried chicken every Mother’s Day, making it “one of the best sales days of the year” for the fast food giant. Mother’s Day is also KFC’s biggest day for online ordering and delivery.
YUM, the parent company of KFC, is due to report quarterly earnings next week. The fast food group, which also owns Pizza Hut and Taco Bell, has continued to post strong results despite the headwinds of COVID-19.
The company’s same-store sales were up 10% year over year in fiscal 2021 with all brands showing positive growth. KFC’s same-store sales are up 11% for the year, driven by innovation in menu and digital technology.
Earlier this year, the brand expanded its menu by introducing Beyond Fried Chicken, its first vegan protein offering and a new collaboration with vegan meat manufacturer Beyond Meat (BYND).
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