Ford’s latest move means the end of dealerships as we know them

This new data still presents an interesting problem. Traders are still essential in the United States for legal and logistical reasons.

It can be difficult to sell to consumers directly, Rivian discovered. And where are customers supposed to receive their new Ford vehicles—and service—if they don’t have a dealership? Sure, there are independent stores, but people are just as suspicious of these as the dealers.

It’s a dilemma that Ford doesn’t have an answer to yet. It’s also a landscape that’s still crumbling, and new laws will likely be passed to ensure protections for both buyer and seller. Who is to say that the build-to-order model doesn’t go away once the supply chain is stable and people feel safe going to dealerships again?

One thing is for sure: How Ford chooses to approach customer experience over the next few years has the potential to shape the entire auto industry into the future.

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