Bugatti establishes new partnership with Segund Automobile Group in Monaco – Bugatti Newsroom

A jewel in the French Riviera’s crown located at the pinnacle of European luxury, Monaco has for many decades been the hub of the international aircraft group, rooted in history and tradition as an exclusive hub. Home to world-famous architecture such as the Hôtel de Paris Monte-Carlo, Casino Square, and Yacht Club de Monaco, it’s no wonder why many Bugatti owners choose to settle in the area. Legendary Bugatti racing driver Louis Chiron was born in Monaco in 1899. Winner of the 1931 Monaco Grand Prix, Chiron is the name given to Marc’s newest super sports car that came to redefine the meaning of performance and luxury in the automotive industry in 2016. and beyond.

The Bugatti network – which includes 33 Bugatti partners in key markets around the world – is well positioned to reach its truly diverse and global client base. The driving experience of a Bugatti super sports car is reflected in the customer experience when they purchase one of the brand’s engineering marvels from specific Bugatti showrooms and partners.

Bugatti is known for working with partners who share the brand’s core philosophies, are leaders in their respective fields, and are a true extension of the Molsheim experience. In the case of Segund Automotive Group, a passion for excellence and unparalleled customer service is what binds the two together.

Segund Auto Group has been operating from the Principality of Monaco for more than 35 years. The group was first established in the region in 1985, and since then has grown to form an in-house team of expert technicians and sales representatives working with some of the most reputable brands in the automotive industry.

“Europe is one of Bugatti’s strongest regions, has been the venue for many model launches, customer attractions and of course is home to some of our closest customers,” said Jay Cacklen, Bugatti’s Regional Director for Europe. “We are delighted to welcome Segund Auto Group to this new showroom. In the heart of the Principality of Monaco in a very attractive location next to the Mediterranean Sea. Due to its extensive Monégasque pedigree combined with a unique knowledge of the market, the group is poised to solidify Bugatti’s presence in the region.”

Stefan Colmart, General Manager of Groupe Segond Automobiles commented: “Passion and motorsports are two founding values ​​of the Segond Automobiles Group and for these common roots, I can guarantee the great pride of all shareholders and employees to join the very exclusive family of Bugatti Partners.

“The futuristic Bugatti showroom is located in one of the most desirable locations in all of Europe, nestled among luxury boutiques and surrounded by nearly a century of motorsport history. We will have a stunning location physically located on the Formula 1 Grand Prix track at the corner of the famous La Rascasse. Close to the legendary Louis Chiron virage.It is, in many ways, the perfect location for us to welcome the clients of a brand renowned for its racing success and world-leading craftsmanship.

“In combination with our very close Bugatti Aftersales facility, we can continue to advance the ownership experience for our Bugatti customers, offering them the ultimate in design, comfort and luxury.”

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