The Internet is under the influence of a new aesthetic inspired by witches and their magic. The magical fashion look is called a whim, and it’s illustrative by its title – a cauldron mixture of “eccentric” and “gothic.” Its popularity naturally started with TikTok, with #whimsigoth attracting 12.3 million viewers, while #whimsigothic has 22.3 million viewers and counting increases.
The dominant color palette for whimsgoth fans is a kaleidoscope of violet, blue, dark red, green, and brown, often with an orange or yellow pop. “The best way to describe it is Sabrina’s bedroom from the ’90s show Sabrina the Teenage Witch,” Sophie Seddon is partnering with NYLON. According to Seddon, the starter pack includes, “velvet, lace, corsets, maxi skirts, florals, paisleys, maxi dresses, boots, rings, sheer tops, rings, bell sleeves, and lots of layered jewelry. Which is characterized by stars, moons and the sun. ”
The alluring charm of fashion is how it is layered and fluffed, giving a dramatic body silhouette. Seddon says there are plenty of popular cultural references for fashion inspiration, too. In addition to Sabrina the Teenage Witch, Aesthetic fans can look at TV and movie characters like Phoebe Buffay friendsSally and Gillian Owens from practical magicAs well as offers Buffy the Vampire And the Charm. Celebrities who dress as fancy IRL include Helena Bonham Carter and Lisa Bonet in the ’90s.
But Stevie Nicks plays the biggest role behind whimsy for her personal style and distinctive voice. “Although the freak was [first] Popular in the ’90s, Stevie Nicks was an OG style charter with her layered skirts, dramatic sleeves, and glamorous chic,” Maranda Vanderggriff shares with NYLON. “Florence Welch of Florence + Machine is a modern example.” Add to the list Mazzy Star, Fleetwood Mac and Tori Amos, Fiona Apple and The Cranberries too.Up until Halsey’s latest album, If I can’t have love, I want strength, It’s another modern musical sketch of the glamorous aesthetic that’s trending again.
Vanderggriff adds, “Fancy is interesting because it has similar elements to many other aesthetics, but is its own subculture.” “It shares Gothic influences with the Gothic subculture and the earthy elements of Bohemian design. It is dark and feminine, elegant and opulent.” Experimental graphic design work by Margo Chase (the creative force behind the . branding Al ShahbaAnd the Charmand more), album artwork by Vaughan Oliver, and the fictional worlds of Tim Burton all influence the aesthetic, too.
To shop the look, Seddon recommends vintage stores on Instagram with fashion specials, such as Daisies Junk, Of Earth and her own company, Sophie Seddon Vintage. And while the whim of the whim has fueled a new wave of dressing, the aesthetic is also on the rise in interior design. Home decor often refers to antique Renaissance furniture, thick velvets, crystals, candles, heavy drapes, sets of ornaments, colored glassware, plants, herbs, incense burners, and cats. Black cats in particular.
Whimsigoth differs from other online aesthetic communities due to the delicacy of hodgepodge. “It’s like Kotagkur’s bigger sister, but it’s softer than the gothic aesthetics, like mixing thick black boots with floating sleeves and long, ruffled skirts,” Stephanie Cook tells NYLON. “The same sense of escape from reality but darker and more mystical.”
Celestial and astrological decorations often anchor the aesthetic of whimsy, whether it’s Tarot, horoscopes, or through crystals, mood rings, and oils that enhance healing powers. “Freaks fashion represents a glamorous lifestyle inspired by movies like craftsmanship and practical glamor,” says Rebecca Kershaw. “You love saving on ancient treasures and most likely anything that has to do with spirituality and magic and incorporating these practices into your daily life.” For the longest time, the pattern likely existed without terminology, Kershaw notes. “I think there’s always been a love for this style, but no one really knows what it’s called. Suddenly, the term started being used all over TikTok and people were so excited that they finally got a word to describe something they like and can connect with like-minded people To share inspiration.
It is important to note the controversy and cultural appropriation that also goes along with Western cultures making use of astrology in a way that is harmful to indigenous communities. The growing popularity of couples lacks the wide variety and overall representation of size, which we hope will change as more people access the style online. Witchcraft, in general, was synonymous with the oppression of patriarchy that women and girls faced and still endured. Although witches continue to cast spells on the masses, they have been a fixing character for centuries and other centuries to come. Freak is a collaged and glamorous aesthetic, marring the internet with her own magical style.