However, unlike the Italians, the development of the Polestar was something more recent, since the entire costume was established only 26 years ago. So how exactly did Polestar transform from a Swedish touring car manufacturer into a global electric car manufacturer in such a short period of time? Well, let’s take a closer look at the history of the brand and see what makes it a tick and why Polestar might be a name to watch out for in the near future.
10 It started as a Volvo Racing Team
The brand’s origins can be traced back to Team Flash Engineering, a small team formed in 1996 to compete in the Swedish Touring Car Championship. The company changed hands several times in its early years, eventually rebranding Polestar Racing and starting to modify its Volvo racing cars.
Two early examples are the S40 Super Touring and the S60 S2000 shown above. A number of other Volvo Touring cars were also produced throughout the 2000s until the brand began making a switch to making street-legal Volvos as well as track-only cars.
9 It is now owned by the Chinese conglomerate Geely
This is where ownership of the brand begins to get a little complicated, as Polestar didn’t officially become a Volvo subsidiary until 2015, having existed as an independent partner before that point. But, the two companies had released several official Volvo cars together before that point, including the S60 Polestar concept shown here.
In 2015, Volvo bought out the entire Polestar, bringing it under the umbrella of Geely – a Chinese manufacturing conglomerate that bought Volvo in 2010. With this new Sino-Swedish ownership, plans for the brand’s future began to be laid.
8 The racing team has become a celestial race
It was decided that the Polestar brand would become exclusive to road cars and that the racing team’s name would be changed to Cyan Racing. Cyan switched from working primarily at Volvos to working with one of Geely’s other brands, Lynk & Co.
Their partnership continues, and cars like the Lynk & Co 03 Cyan have proven to be a force to be reckoned with in the touring car circuit. With the racing team rebranded and working on new projects, Geely was free to reshape the Polestar brand into the brand it is today.
7 The Polestar brand has become its own auto maker
The first Polestar-branded car was introduced to the world in 2017, and it became clear from the start that the brand would retain its close ties with Volvo. There are obvious design similarities between the two companies, and some parts are also shared.
In fact, the Polestar 1 is directly based on the design of the Volvo Concept Coupe from 2013, which in turn steered classic Volvo cars such as the P1800. The latest production Polestar, 2, is similarly designed, with clear inspiration taken from the Volvo XC SUV range.
6 All-electric Polestar cars
So, what makes Polestar different from a Volvo? Well, the answer for now is that Polestars is 100% all-electric, and they’ve been around since they debuted. The brand aims to compete directly against the wave of electric car startups like Lucid Air, Byton and XPeng, as well as bigger names like Tesla.
Eventually, Volvo cars will likely become fully electric as well, at which point Polestar will essentially become a luxury arm of the company, much like Lexus is for Toyota. Until then, the Polestar’s main selling point was its futuristic drive mode, which ensures a quieter, smoother, and more powerful driving experience than any standard petrol car.
5 Polestar 1 is the brand’s first production car
The Polestar 1, as mentioned earlier, is based on the 2013 Volvo concept, and the similarities between the car and the parent company’s designs are clearly visible. In many ways, the 1 is the car Volvo enthusiasts have wanted for decades.
It is a luxury touring car that combines the performance and Swedish elegance that Volvo has become famous for in recent years. It’s available for nearly $150,000, and only 150 models are available each year. It is the halo car for Polestar, but also for the Volvo group in general.
4 Want a crossover? Buy The Polestar 2
Compared to the exclusive Polestar 1, the Polestar 2 is the opposite of the Pole. It appeals to buyers of the largest segment of the growing US, crossovers, with competitive prices to boot.
Starting at just under $48,000, the car is a compelling alternative to the Tesla Model 3 or Kia EV6. It comes with the same sleek appeal as its more expensive sister, but with all the practicality of a rear crossover. Its range is competitive, too, with up to 270 miles available from a single charge.
3 Polestar still makes high-performance Volvo cars
In addition to branching out with its own cars, Polestar also continues to develop performance versions of regular Volvo cars under the “Polestar Engineered” badge. One of their latest products is the S60 Polestar Engineered, which debuted in 2018 as a 410-hp version of the S60 sedan.
Similarly, enhanced versions of the V60 and XC60 were also revealed soon after, each with limited production and a higher price tag than the standard car. The S60 received generally positive reviews from critics, with British newspapers Sunday times He described the car as a “fantastic effort”.
2 Principle reviews upcoming new models
The Precept is a concept for 2020 that supposedly previews the design language of upcoming Polestar models, particularly the Polestar 5. It comes in four doors but is sleeker and less presentable than the Polestar 2.
Its design is also said to focus on sustainability, with materials such as linen and recycled cork vinyl throughout the car’s interior. There are also a number of high-end independent tech features such as roof-mounted LIDAR, which indicates that Polestar could take center stage as the leading brand of Geely for autonomous driving in the near future.
1 Polar 3, 4 and 5 on the way
The Polestar 5 is confirmed for 2024 as a super GT that aims to rival the likes of the Porsche Taycan and Audi e-tron GT. But that’s not the only new model on the way, as Polestar plans to announce two all-new models within the next two years.
It is rumored that these two forms will be 3 and 4, complementing the numerical assortment. It is slated to be 3 SUVs, and 4 crossovers intended to take on the Porsche Macan. Those are bold claims from a company that is still a fairly small player in the automotive world, but if Polestar’s past transformations are anything to go by, it could become a much bigger name in the near future.
read the following
About the author